By 1926, the appeal needed new ways to attract support. In October, Wagg wrote a letter to the head of the Memorial Appeal suggesting a national ‘Garden Week’, when private gardens would open for a small admission charge, giving visitors a rare glimpse behind their gates while raising money for the Memorial.
It was a clever idea. Though some gardens opened to the public between the wars, a coordinated opening of hundreds of gardens for a single cause had never been done before.
Wagg’s idea brought together her two great interests: philanthropy and gardens. Her home in Sussex had brought her into contact with some of the most exciting gardens and gardeners of the period, while Leonardslee, near her home, had already shown that people would pay to visit a beautiful private garden for charity.
