We are delighted that the Gardens Trust has just been awarded a second grant from the National Lottery Heritage Fund which is enabling us to recruit for a new role so we can grow for the future.
The project is designed to grow the GT’s resilience for the future, particularly by improving our ability to reach new people from a broad range of cultural backgrounds. We are excited about ensuring that our work can have more impact and on broader foundations and thrilled that the grant will enable us to recruit a part-time Audience Development and Engagement Officer particularly focussing on inclusion and diversity. We expect that they will be especially active in developing our digital offer.
In addition, we are looking for a consultant to support the Gardens Trust in researching and developing a three-year audience development plan.
The total project cost is £95,700, of which £75,700 is coming from the NLHF, thanks to Lottery players. It will run until winter 2022. Work will include market research so we better understand our place in the sector, the development of audience development and fundraising strategies so that we can grow our work in a sustainable way, expansion of our digital resource to reach new people, and a review of our internal organisational structures. We will also be piloting three activities around growing membership, digital engagement such as improving our website or getting better on social media, and community outreach such as events for people who haven’t previously been interested in garden history or conservation. Running through this all will be a concerted effort to reach more diverse audiences so that we can help ensure people from all backgrounds can come together to enjoy and care for historic parks and gardens.
As ever, our intention is to share the learning from this project with the local County Gardens Trusts so that we all together have the opportunity to become more organised, more secure in our finances, more outward looking, and more impactful. We look forward to growing together – hard work and exciting times lie ahead!
Supported by The National Lottery Heritage Fund